MONDAY NIGHT BREWING

Project Scope: Social Media Management | Email Marketing | Digital Storytelling

Challenges & Goals
Monday Night Brewing had a strong brand identity but needed a more cohesive digital storytelling strategy to bring their brewery’s culture, people, and beer to life online. The goal was to craft engaging content that resonated with their audience and extended the brewery experience beyond the taproom.

Approach & Process
To uncover compelling stories, I collaborated with various departments—from brewing and production to hospitality—gaining insight into their roles and daily operations. By highlighting behind-the-scenes moments, upcoming beer releases, and community initiatives, we built a content strategy that felt authentic and engaging.

Results & Impact

• Maintained consistently high open rates for email newsletters, ensuring key messaging reached the audience.

• Sustained strong engagement across social platforms, fostering a deeper connection between the brand and its followers.

• Strengthened Monday Night Brewing’s digital presence by bringing the brewery’s personality and storytelling to the forefront.