Good Beer Hunting

Project Scope: Digital Storytelling | Short-Form Video Production

Challenges & Goals

Good Beer Hunting was a leading digital publication covering the beer industry. They needed support in managing their social media presence—specifically, sharing editorial content and engaging contributors in creating short-form video.

During my time there, we led two successful campaigns for Gas Station Week and the launch of the Malört article, leveraging video to amplify storytelling. We also developed strategies to repurpose existing content into engaging video formats. Additionally, we trained a group of contributors in creating compelling, story-driven videos for Good Beer Hunting’s Instagram, helping to bring their editorial content to life through short-form video.

Approach & Process

One of the biggest challenges was helping writers and photographers adapt their storytelling skills to a new medium—short-form video. To ease the transition, I developed a class that covered the basics and guided them through the process of creating engaging video content. As a result, many contributors gained confidence and went on to create videos for both their own accounts and Good Beer Hunting.

Another challenge was maximizing reach without an extensive library of video clips. To overcome this, we used a mix of photos and audio clips to craft compelling short-form content, proving that great storytelling isn’t limited to traditional video footage.

Results & Impact

We successfully engaged contributors in creating videos for the Gas Station Week campaign and other key initiatives, expanding GBH’s reach and connecting with their audience in a new way. Our most successful video earned over 16K views, demonstrating the impact of short-form content on engagement.