ALLAGASH BREWING COMPANY

Project Scope: Digital Storytelling | Short-Form Video Production | Blog Writing

Challenges & Goals
Allagash Brewing’s marketing team sought to expand their storytelling efforts without adding full-time staff. The goal was to develop engaging content that would provide their audience with a deeper understanding of the brand and ways to enjoy their beer beyond just drinking it. Initially, we focused on blog articles and later transitioned to short-form video for Instagram, both aimed at enhancing the brand experience for their audience.

Approach & Process
We collaborated closely with the Allagash team to identify storytelling opportunities that aligned with their brand values and audience interests. We highlighted unique ways to experience Allagash beers, showcasing food pairings, seasonal occasions, and holidays when people are most likely to reach for a drink. A key focus was drawing connections between food and beer, which is a theme for the brand, offering audiences fresh ideas for enhancing their beer-drinking experiences during everyday moments and special celebrations alike.

Results & Impact

• Increased Engagement: Social media interactions grew, as content resonated with fans on a deeper level, helping Allagash maintain a consistent and meaningful connection with their community.

• Enhanced Brand Visibility: By aligning content with natural occasions and seasonal moments, Allagash was able to stay top of mind during key times, boosting brand recall.

• Creative Impact: Focused on crafting a creative vision that aligned with Allagash’s goals, leading to stronger connections with its community. Thoughtful execution ensured each campaign reflected the brand’s values, supporting long-term growth and reinforcing its presence in a competitive market.